The Grafton Family Foundation and its local partners plan to kick off the new year with its debut event, Winter Park Fashion Week (WPFW), a fashion show featuring various local businesses supporting local non-profit, AdventHealth.
Previous fashion week events have been organized through the Winter Park Chamber of Commerce and the Park Avenue Merchants Association; however, this is a first for Grafton Family Foundation and founder, Sarah Grafton. This year’s fashion show will reign as the first event hosted at the recently unveiled Winter Park Library & Events Center, located at 1050 W. Morse Blvd.
“We hope this will be an event that brings the community together for years to come,” Grafton said. “The businesses located in the heart of the Park Avenue District give so much to our community, and it is important to us to support them. The Grafton Family Foundation is also incredibly excited to be hosting this event and to be able to invest back in our community in this way.”
Proceeds from ticket sales and online donations will go directly to the AdventHealth Winter Park Baby Place and its 15-year renovation project. According to Grafton, donations help provide new furniture, patient beds, incubators, parent education classes, lifesaving medical equipment, and other programs for families and babies in need. Donations also will offer support for new parents by providing new car seats, care packages, and supplies to families in the NICU.
Businesses featured in this year’s fashion lineup include the following: Arabella, Bay Hill Jewelers, Bebe’s and Liz’s, Charyli, Coco Indigo, Current, dear jane, Forema Boutique, John Craig, LaBella Intimates & Boutique, Maria Román, Overchill, The Collection Bridal, The Grove, Tuni, and Siegel’s.
“The event would not be a success without our local small businesses,” Grafton said. “The small business owners are invested in the show with their time, talents, and treasure as well. They pull looks for their upcoming seasons, and they get to create a theme for their show. It shows the diversity of stores we have on the Avenue and in Central Florida.”
Tickets and VIP packages to the show are completely sold out; however, those interested in supporting the AdventHealth Winter Park Baby Place can still donate online through the WPFW gifting portal.
For more information, visit the website.